Is CPD Continued Professional Development or Current Practice Direction

In this first of a series of blogs aimed at helping practitioners maximise their practice profitability, we look at how technology, training and the expectations of patients have changed.

Traditional “cut and come again” chiropody still makes up a significant portion of many practices’ caseload however over the last 15 years we have witnessed significant specialisation in orthotics and sports injury provision. Was this driven by changes in customer desires, technology or practitioner skill sets?

We believe it was a combination of all 3. Without research into new products, there’s no training to use and prescribe them. Without the general customer base becoming more health and fitness conscious the products and training are both worthless. The most profitable businesses are often the ones who accurately predict the change in customer desires and invest their money and time in learning the required skills.